70’s fashion was mainly characterised by Woodstock and the hippy movement, all flowing fabrics, long hair, and beads, and Vivienne Westwood’s retort to that in the form of punk: clashing vinyl, leopard print, hair shaved into Mohicans and rips, tears and safety pins.
Glamour was represented by Bianca Jagger in 1970s fashion
, who was married to Mick Jagger wearing a white Yves Saint Laurent Le Smoking jacket and skirt, and the doyennes of Studio 54,including Debbie Harry and Grace Jones. They wore slinky Halston dresses and designs by Caroline Herrera and Yves Saint Laurent.
In the 1970s
musically, John Lennon and Yoko Ono exemplified the hippies, while David Bowie was an androgynous glam rock influence on both sexes. Siouxsie Sioux fronted Siouxie and the Banshees, with amazing, over the top punk hair and makeup.
70s Inspirational films: Diane Keaton in “Annie Hall” wore long, loose hair, with loose men’s shirts and wide trousers, epitomising New York Cool. Ali McGraw in “Love Story” also had long, straight hair, which she wore with long scraves and peasant blouses. “54” is a chronicle of Studio 54’s heady days, with faithful costumes of the rich and outrageous.
70s Hairstyle: Long, straight hair, or a Mohican.
70s Shoes: Platform shoes, platform boots, platform sandals… all of various heights, some quite dizzying. While brown and black was still the basic colour scheme, some striking psychedelic purples and yellows, oranges and browns or red and white were popular, and glitter was liberally applied to footwear, as everywhere else. Trainers, for men and women, began to be introduced into 70s fashion, not merely an athletic, item.
70s Makeup: No makeup at all, or lots of glitter and false eyelashes. Smokey eyes in different colours, not just classic grey, and a gently shimmering lip colour was a popular look.
Visit My Vintage for unique vintage 70s fashion and 70s clothing at our vintage boutique in Lancashire or shop online 24/7 at www.myvintage.co.uk